It conforms to the layout of my sketches as well as my intended colour scheme. I have been consistent with the genre of music which my magazine conforms to by using iconic bands in my sell lines. I used the font 'impact' for my main sell line as I wanted it to be the most eyecatching piece of text on the page; even more so than my magazine name as I'm acknowledging that my audience will already know what it's called if they're regular buyers of my magazine. By adding a sell line of a free poster is a major selling point as it conforms to the uses and gratifications theory as people like receiving free stuff.
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